Sasol owns the handle
@sasolbanyana is the official Banyana account and carries the sponsor's name in the handle itself. That is the deepest form of sponsorship integration in SA sport and no tracker records it.
CNS Africa
South African sport, on the record.
A working register of who backs which property, what inventory remains unsold, and the audience each badge actually commands. Every entry is sourced and every figure is traceable.
On the register
Registers
Three records, one market
Ledger
Who is already committed
Brand by brand, the partnerships held across football, rugby, cricket, netball and running. Values stay closed until requested.
Open →
Exchange
What remains unsold
Each property split into the inventory it can sell: shirt, sleeve, stadium, digital, community. Sold, partial or open.
Open →
Audience
Who is actually watching
@thepsl
@orlandopirates
@sundownsfc
@bokrugby
@bafanabafana
Captured accounts behind each badge, the unaffiliated fan pages, and the engagement that follower counts conceal.
Open →
Method
Collected, verified, published
01
Collected in the open
Club and league announcements, kit launches, public filings and live platform captures. No private sources.
02
Verified before publication
Each record carries a confidence read and a link to its origin. Where a figure cannot be proven, it is marked as such.
03
Published as structure
Position, scale and rule replace narrative, so a market of this size can be reviewed in one sitting.
Coverage
Codes on the register
Properties tracked in each code, from the Premiership through to school and university sport.
Football
Women's football
Rugby
Cricket
Road running
Netball
Findings
Three structural observations
Second tier outperforms first
Cape Town City (T2) has 252,100 on TikTok. Nine Premiership clubs have no confirmed TikTok at all. League position and audience are not correlated.
University sport is a giant
Varsity Spirit's 32.6m likes exceed every SA club except Pirates. FNB holds this title across four codes and almost certainly under-values it.
Start with any register.
Nothing is locked. Open any brand, property or line and the source travels with it.